Australian Insurance July 2026
Mentions & Citations on AI Search : APIA vs Bingle
We tracked over 34,000 conversations about the Australian insurance industry across ChatGPT and Google AI answers. You can intersect with the rest of the data to see where insurers win, lose, and what shapes their brand presence.
APIA AEO Ranking Highlight
Losing ground · May → July 2026
▼2places
APIA slid 2 places in Home from #13 to #15 of 20 insurers.260 → 954 AI mentions (+267%)
Pet#14 → #15▼15 → 6
Overall : All product lines#16 → #17▼1586 → 341
Other#15 → #16▼117 → 451
Car#16 → #17▼1193 → 974
▲2Life#6▲2Roadside#11▲1Motorcycle#14
Brand Comparison
Share of Voice
Vs Total Market
APIA : 1%
341
Share of Citation
Owned %
4.2%
Pages about Brand
Domain Count
6
Share of Voice
Vs Total Market
-
Share of Citation
Owned %
-
Pages about Brand
Domain Count
-
Source Categories for APIA
Aggregator 50.3%Other 30.3%Owned 6.5%Gov 6.2%Community 6.1%Editorial 0.6%
Sources by product line
Domains that are cited and have a page that mentions the brand.
Car
Domain16 sources
| # | Source | Page | Mentions |
|---|---|---|---|
| 1 | Apia: Over 50s home, car, landlord and other insurance / — homepage↗ Enjoy one excess-free repair or replacement of your car's windscreen or window glass following damage in an incident in each perio... | 26 | |
| 2 | Best car insurance for seniors - CHOICE /money/insurance/car/articles/seniors-car-insurance↗ If you don't need to drive to work, you might need your car less. Several insurers give you a pay-as-you-drive discount for low ki... | 142 | |
| 3 | Car Insurance Deals & Offers in July 2026 | Canstar /car-insurance/car-insurance-discounts-what-could-you-get↗ NSW: From age 75, an annual medical assessment is required to renew your licence. From age 85, you must also pass an on-road drivi... | 135 | |
| 4 | Car Insurance Multi-Policy Discounts | Finder /car-insurance/multi-policy-discount↗ * AAMI. * ahm. * ALDI. * Allianz. * Budget Direct. * Bupa. * Bingle. * Coles. * Everyday. * Huddle. * Kogan. * NRMA. * PD. * Qanta... | 79 | |
| 5 | Car Insurance for Seniors | Allianz Australia /car-insurance/articles/car-insurance-for-seniors.html↗ Seniors can choose from three car insurance options with Allianz: Comprehensive, Comprehensive Essentials or Third Party Property ... | 45 | |
| 6 | 2026 Award-Winning Car Insurance | Save Online - 15%^ First Year | Budget Direct /car-insurance.html↗ Budget Direct offers a variety of car insurance options: * Damage caused by an uninsured vehicle up to $5,000 * Fire damage and th... | 44 |
+10 more sources
Access The Full Report
Australian Insurance Industry: 2026 AEO / GEO Benchmarks — the complete Somantra GEO intelligence study behind this explorer.