Australian Insurance July 2026
Mentions & Citations on AI Search : ING vs Coles Insurance
We tracked over 34,000 conversations about the Australian insurance industry across ChatGPT and Google AI answers. You can intersect with the rest of the data to see where insurers win, lose, and what shapes their brand presence.
ING AEO Ranking Highlight
Losing ground · May → July 2026
▼12places
ING slid 12 places in Life dropping out of the rankings (was #13 of 12).8 → 0 AI mentions (-100%)
▲4Other#13▲4Pet#4▲1Home#14▲1Overall : All product lines#12▲1Motorcycle#10=Car#12
Brand Comparison
Share of Voice
Vs Total Market
ING : 2%
1.0k
Share of Citation
Owned %
8.3%
Pages about Brand
Domain Count
5
Share of Voice
Vs Total Market
-
Share of Citation
Owned %
-
Pages about Brand
Domain Count
-
Source Categories for ING
Aggregator 43.1%Other 28.4%Owned 17.1%Community 5.8%Gov 5.2%Editorial 0.3%
Sources by product line
Domains that are cited and have a page that mentions the brand.
Motorcycle
Domain16 sources
| # | Source | Page | Mentions |
|---|---|---|---|
| 1 | ING Motorcycle Insurance /insurance/motorcycle-insurance.html↗ Features. Cover choices. FAQs. How to get covered. Making a claim. Save 15% online (new policies, first year's premium only). Get ... | 317 | |
| 2 | Budget Direct Insurance | 2026 Insurer of the Year / — homepage↗ Budget Direct Motorcycle Insurance offers a range of benefits, including: * 24/7 claims * Lifetime guarantee on authorized repairs... | 334 | |
| 3 | Compare 30+ Motorcycle Insurance Quotes Australia - Finder /car-insurance/motorcycle-insurance↗ Get Quote View details. Compare product selection Compare. loading. QBE Third Party Only Motorcycle Insurance. N/A. Get Quote View... | 306 | |
| 4 | Comprehensive Motorbike & Motorcycle Insurance quotes /motorcycle-insurance/comprehensive-motorbike-insurance↗ Want to save up to 10%? Buy your Comprehensive Motorcycle Insurance online and we'll automatically apply the discount. You'll save... | 188 | |
| 5 | Motorcycle & Motorbike Insurance Quotes - AAMI /motorcycle-insurance↗ Coverage applies to a wide range of scooters, mopeds, cruisers, sport bikes, touring bikes, naked bikes and dirt bikes. Plus, all ... | 176 | |
| 6 | QBE Australia /au↗ Is motorcycle insurance mandatory in Australia? In Australia, all registered motorcycles must have Compulsory Third Party (CTP) in... | 154 |
+10 more sources
Access The Full Report
Australian Insurance Industry: 2026 AEO / GEO Benchmarks — the complete Somantra GEO intelligence study behind this explorer.