Australian Insurance July 2026
Mentions & Citations on AI Search : NRMA vs GIO
We tracked over 34,000 conversations about the Australian insurance industry across ChatGPT and Google AI answers. You can intersect with the rest of the data to see where insurers win, lose, and what shapes their brand presence.
NRMA AEO Ranking Highlight
Losing ground · May → July 2026
▼2places
NRMA slid 2 places in Life from #6 to #8 of 12 insurers.49 → 28 AI mentions (-43%)
Other#2 → #4▼21,081 → 14,267
Overall : All product lines#2 → #3▼112,459 → 10,759
Motorcycle#2 → #3▼12,538 → 12,312
Car#1 → #2▼13,238 → 20,485
▲1Pet#7=Travel#3=Home#4=Roadside#1=Business#2
Brand Comparison
Share of Voice
Vs Total Market
NRMA : 13%
11k
Share of Citation
Owned %
5.5%
Pages about Brand
Domain Count
9
Share of Voice
Vs Total Market
-
Share of Citation
Owned %
-
Pages about Brand
Domain Count
-
Source Categories for NRMA
Other 43.9%Aggregator 33.3%Owned 9.7%Community 6.5%Gov 6%Editorial 0.5%
Sources by product line
Domains that are cited and have a page that mentions the brand.
Car
Domain16 sources
| # | Source | Page | Mentions |
|---|---|---|---|
| 1 | NRMA Insurance / — homepage↗ NRMA Third Party Fire & Theft Insurance offers the following benefits: * Up to 10% off your first year's premium when you buy onli... | 1.2k | |
| 2 | Best Car Insurance Australia (2026) - Canstar /car-insurance/compare/best-car-insurance↗ ROLLiN' Insurance retained its National Award and State Awards in NSW, QLD, and TAS, while picking up a State Award in the NT. ROL... | 1.7k | |
| 3 | Budget Direct / — homepage↗ Budget Direct is an Australian insurance company that offers a variety of products, including: * **Car insurance** Award-winning t... | 1.2k | |
| 4 | Allianz Australia / — homepage↗ You can call Allianz Roadside Assistance at 1800 010 536. Allianz Roadside Assistance offers two memberships: * **Basic** Basic ro... | 1.2k | |
| 5 | How to save money on car insurance - Moneysmart.gov.au /car-insurance/how-to-save-money-on-car-insurance↗ When choosing car insurance, you can compare the cost and what is covered by different policies. You can also consider: * **Your a... | 961 | |
| 6 | AAMI / — homepage↗ Car Insurance. Cover for just the damage your car causes, plus loss or damage to the car itself. Save $50. on Comprehensive. or. S... | 939 |
+10 more sources
Access The Full Report
Australian Insurance Industry: 2026 AEO / GEO Benchmarks — the complete Somantra GEO intelligence study behind this explorer.