New Report Somantra AI Releases AI Search Ranking Factors Report for Australian Insurance Brands, Analysing 2.4 Million ChatGPT and Google Citations →

AI Search Intelligence for Brands

Grow your brand presence in AI Search with our customer intent driven metrics Brand Mindshare, Brand Position, Brand Engagement, Brand Consideration.

Customer Journey

Brand Consideration

MOST LIKELY
MAY CONSIDER
UNLIKELY
MOST UNLIKELY
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Understand How Your Brand is Positioned in the Response
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137
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10
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IC
44
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47
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10
IC
12
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Infant Calmer
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Trusted by Marketers Around The World

0 Conversations Analyzed

How It Works

Our Methodology

Backed by Industry Validated Research for Actionable Intelligence

01
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Explore Customer Conversations

We analyze minimum of 15,000+ conversations for each brand to create a rich tapestry of topics relevant for your brand to be visible.

02
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Measure Brand Signals

We track brand signals across thousands of topic clusters from multiple continuous conversations of Ideal Customer Profiles.

03
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Signals That You Can Act On

Finally, we turn these signals into clear AI Search intelligence through metrics (Brand Mindshare, Brand Position, Brand Engagement, Brand Consideration) so you can act with confidence and prove impact.

Brand Intelligence For AI Search

Customer Intent Driven Metrics

A 360-degree view of your brand across the entire AI ecosystem.

Brand Consideration

explore

Track how likely is it for a human customer to choose your brand in a response.

MOST LIKELY
MAY CONSIDER
UNLIKELY
MOST UNLIKELY
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Infant Calmer
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Mindshare Heatmap

explore

Visualize your brand's share of voice across AI platforms. Uncover whitespaces based on signals to find new opportunities for brand growth.

Brand MindShare Heatmap
Highest Mentions
Min Mentions: 3

3-Layer Prompt Analysis

From discovery prompts to conversation prompts track your brand at every stage of the AI customer journey.

Brand Engagement Details
DISCOVERY
INTENT
CONVERSATION
Conversation Dropoff
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DISCOVERY
100%
INTENT
89%
CONVERSATION
33%

Brand Mindshare Heatmap

Follow customers from discovery to decision across AI search

Track your brand across all stages of the AI customer journey — from initial discovery to deep conversations.

Best Power Banks 2026?

Discovery

Coverage 1

88%

Mention %

Intent

Coverage 15

47%

Mention %

Conversation

Coverage 188

21%

Mention %

AI Search Funnel

Track your brand across all stages: Discovery prompts → Intent prompts → Conversation prompts. See where customers drop off and where your brand wins.

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Discovery Engagement

Track how customers first encounter your brand in AI search.

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Conversation Engagement

Monitor deep customer conversations where AI makes recommendations.

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Metric
Competition
View
Total Volume
Search Engine
All Platforms
Query Search
12000 9000 6000 3000 0
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Dreamegg

4,079 Mentions

#5
9%
Share of Voice
Dreamegg
9.1%
Yogasleep
24.9%
Others
66.0%
ChatGPT
745
G
Google
3,334

Source Tracking & Competitor Intelligence

  • Identify which websites AI cites when recommending brands.

  • Benchmark competitors across all major AI platforms.

  • Track drop-off rates across the customer funnel.

Get Started

Platform Capabilities

Everything you need to Amplify your AI search presence

Your AI Visibility Command Centre — Act Based on Statistically Significant Data

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3-Layer Conversation

Track discovery, intent, and conversation prompts across the full customer journey.

Mindshare Heatmap

Visualize your brand's share of voice across AI platforms at a glance.

Brand Engagement

Measure how deeply customers engage with your brand in AI-driven conversations.

Competitive Intelligence

Benchmark your AI visibility against competitors across all major LLMs.

Brand Consideration

See how your brand is positioned in AI responses versus competitors, powered by our proprietary model.

Source Analysis

Identify the high-authority websites and sources that AI models cite most.

Digital PR

Self-serve or managed services for building brand's presence on digital media or PR.

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Ready To amplify Your Brand?

Discover how enterprise brands trust Somantra to track, boost, and amplify their AI search presence.

Free Brand Audit

FAQ

Frequently Asked Questions

Everything you need to know about Answer Engine Optimization using Somantra.

AEO focuses on optimizing your brand's presence so it is cited or pulled into direct, concise answers by AI engines like ChatGPT, Google AI Overview, Claude, and Perplexity. Unlike traditional SEO, which aims for link clicks, AEO aims for your brand to be the trusted answer. While traditional AEO tools only measure visibility and sentiment in single prompts, Somantra goes much further by helping brands understand how their brand is mentioned and recommended along the multi-step conversational journey. Our metrics help brands focus on the most important element of AEO: getting your brand chosen by customers, not just mentioned in AI responses.
We monitor all major Large Language Models (LLMs) and AI search engines, including OpenAI's ChatGPT, Google AI Overviews, Google AI Mode, Claude, and Perplexity. For B2C brands, we recommend tracking ChatGPT and Google AI Overviews initially since they have the largest usage with end customers. If you are a B2B brand, you may also want to track Claude and Perplexity.
We simulate Ideal Customer Profiles (ICPs) specific to each brand and their conversations across AI platforms, mapping 15,000+ conversational journeys per brand. Our engine distills these responses to determine exactly when, how, and in what context your brand is mentioned. We avoid generic prompts and instead use realistic, context-specific prompts mapped to ICPs that reflect actual customer conversations, to provide accurate insights.
Brand Mindshare is our proprietary metric that measures your overall visibility and authority in AI-generated answers compared to your competitors, based on mention and citation frequency across 1,000+ AI Search conversation topics specific to your brand. Our consumer research shows a wide diversity of triggers and conversation paths when customers engage with brands, and simple prompt-based measurements fail to capture the complete picture. Our metric provides a comprehensive view of your brand's mindshare with customers (ICPs) in AI Search.
Brand Engagement measures your brand's presence at each stage of the customer conversation journey in AI search including discovery, intent, and conversation. We track your brand's presence at each stage to identify gaps in your AI presence and opportunities to strengthen your role along the way. Brands use this metric to spot drop-offs in engagement,for example, your brand might appear in the initial discovery stage, but as the conversation progresses, be replaced by a competitor who has actively optimized their content for the intent and conversational stages.
Brand Consideration measures the probability of a customer choosing your brand at each stage of the conversation journey, calculated for every brand in the AI Search response including yours and your competitors. This helps identify how AI Search is recommending your brand versus competitors at each stage, so you can focus on strengthening your positioning where it matters. The metric is calculated using our proprietary AI model, which reads each AI response like a human consumer would and evaluates the probability of choosing your brand in that specific context.
Yes. We query public-facing AI platforms to analyze their responses. The LLMs we monitor do not train on or store your custom data from our platform, ensuring enterprise-grade data security and compliance.
We provide a FREE brand audit for brands, covering 15,000+ customer conversation paths across 5 Ideal Customer Profiles (ICPs) specific to your brand. Since every brand has a unique market position, we avoid generic prompting; our team of marketers, researchers, and data scientists models ICPs and conversation paths tailored to your brand. The report gives a comprehensive view of your brand's presence in AI Search. Request a free audit by filling out the contact form on our website.
Yes, we can provide private references from well-known brands who have seen measurable improvements in their brand mindshare after using our platform. References are available on request.