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Our Latest Blog Posts
on AI Search & AEO

Discover insights, reports, and strategies for navigating AI Overviews,
Generative Engine Optimization, and the future of search.

State of ChatGPT Ads: Australian Insurance 2026 pattern
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Thursday, Oct 08, 2026

State of ChatGPT Ads: Australian Insurance 2026

In August 2026 we asked ChatGPT 34,279 queries about insurance in Australia. 71% of the responses carry an ad, and 67% of the ads are not for insurance.

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AI Search Visibility: Australian General Insurance Brands: August 2026 pattern
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Monday, Aug 31, 2026

AI Search Visibility: Australian General Insurance Brands: August 2026

A May to August 2026 update on Australian general-insurance visibility across Google AI Overviews and ChatGPT.

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Revolut's Identity in Australian AI Search
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Sunday, Aug 30, 2026

Revolut's Identity in Australian AI Search

Why AI search still treats Australia’s newest neo bank like a holiday card

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How small changes in search phrases can shift Brand Position in AI Search
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Tuesday, Aug 11, 2026

How small changes in search phrases can shift Brand Position in AI Search

Our research examines 135 single modifier observations across 25 Australian insurance brands. We show how a single word can completely rewrite how AI search engines position your brand.

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Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search
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Monday, Aug 10, 2026

Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search

An analysis of JB Hi-Fi's visibility and brand mindshare within the TV segment across AI search platforms.

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