Yajat S
Yajat S is a researcher at Somantra, where he analyses how brands surface in AI search across ChatGPT and Google. He authored Somantra’s Australian insurance citation study covering 2.4 million AI search citations, focused on the content formats and URL patterns that get cited by answer engines.
Articles by Yajat S
Tuesday, Jul 28, 2026
AI Search Ranking Factors for Insurance Brands: The Australian Citation Report (2.4M Citations)
We analysed 2.4M AI search citations across ChatGPT and Google in Australian insurance. See what content format wins and what's dying.
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Friday, Jul 17, 2026
The AI Search Anomaly: How 38 Domains Contaminated Insurance Advice Across AI Search Engines
A report on how 38 spam domains contaminated insurance advice across AI search engines like ChatGPT and Google.
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