The
AI Search
Battleground
Step into the new marketing. Analyze the latest AI Search data for Australian Insurers, formulate a strategy, and claim your reward.
Win Big With Your Strategy
Grand Prize
Awarded to the most insightful and visionary strategy.
Networking Bonus
Present your strategy one-on-one to industry experts in an exclusive meeting.
Contest Guidelines
3 Steps to Compete
Follow this simple workflow to submit your master plan.
Eligibility: Australian University Students
Read Research Report
Get a deep dive into the competitive landscape understand how brands stack up in AI Search to prepare for your strategy.
Explore the Data
Use the Interactive Explorer tool to understand how each brand competes against each other in AI Search Visibility
Be a CMO
Step into the CMO’s shoes, formulate a slide deck to grow your brand’s visibility in AI Search, and submit your slide deck.
Join the
Contest.
Register to get exclusive access to our platform and submit your final strategy for the reward.
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The Search Shift
How AI is Shaping Brand Visibility
The era of "ten blue links" is ending. In generative search, Large Language Models (LLMs) act as the gatekeepers between your brand and your customers.
Success is no longer measured by ranking on page one. It's measured by whether the AI trusts your brand enough to synthesize and recommend your products in its conversational answers.
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Conversational Discovery
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Contextual Recommendations
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AI-Driven Authority
"What are the best comprehensive car insurance policies for new drivers in Australia?"
Based on current your situation, the top options that provide extensive coverage are:
Objective: Become the AI's top recommendation for the user.