Arun Prasad
Founder, Somantra
Arun Prasad is the founder of Somantra, an AI search visibility platform for brands, where he writes about answer engine optimisation (AEO) and AI search. His research analyses how brands surface in AI answers across ChatGPT and Google AI Overviews, including Somantra’s studies of the Australian insurance market. He focuses on measuring brand visibility through systematic, large-scale conversational testing rather than one-off screenshots.
Articles by Arun Prasad
Monday, Jun 01, 2026
AEO Isn't Just SEO, It's SEO Raised to Its Highest Standard
The critics say Answer Engine Optimisation is just a rebrand of SEO. Here's why they have it backwards and why AEO is actually the forcing function that makes SEO better.
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Saturday, Mar 07, 2026
AEO Quick Tips: How to create a Brand Digital Footprint ( Australian Enterprises )
AEO/GEO is the New Reality for Australian Enterprises: AI Doesn’t Crawl, It Assesses
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Wednesday, Jun 17, 2026
AI Search Visibility: Australian General Insurance Brands - May 2026 Report
For our AEO Research,we tracked 20 Insurance Brands Across 34,278 Conversations. Here's Who AI Search Actually Recommends.
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Monday, Aug 10, 2026
Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search
An analysis of JB Hi-Fi's visibility and brand mindshare within the TV segment across AI search platforms.
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Saturday, May 30, 2026
Fighting Back Against Google Zero: What Publishers Who Survived the Zero Click Era Actually Did
A Somantra Research Report — May 2026. In May 2024, Nilay Patel of The Verge coined the term "Google Zero" and asked if the web should plan for a future with zero Google search traffic.
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Wednesday, Jun 03, 2026
How AI Search Engines Guide You to a Decision
A step-by-step breakdown of the Advisory Narrative, the hidden structure AI search uses to turn a query into a trusted buying journey, and what it means for AEO and GEO.
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Sunday, Aug 02, 2026
How to Monitor Brand Performance in the Era of AEO and GEO
Monitor brand performance in AEO and GEO across three metrics: whether AI search mentions you, engages you across the journey, and recommends you over rivals.
Wednesday, Jun 17, 2026
SEO Agencies: Stop Selling Rankings. Start Owning Minds
How SEO agencies can move from rankings to AEO and GEO, and build a plan that gets their clients' brands chosen in AI search, not just mentioned.
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Tuesday, Dec 30, 2025
SEO to GEO: The Rise of AI Search Engines And What It Means For Brand Mindshare
Search is undergoing the most significant shift in its history. For years, we typed queries into a box and sifted through links.
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Wednesday, Mar 18, 2026
The Benefits of Brand Audit for AEO/GEO
The Complexity Gap: Why Traditional SEO Audits Are No Longer Enough
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Tuesday, Dec 30, 2025
Your Brand in AI - The Prompt Pathway for AEO, GEO & Brand Visibility in AI Search
AI Search Engines are rapidly shaping how brands are discovered online. This shift is driving the rise of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), where visibility depends on how effectively brands are interpreted and reused inside AI-generated answers to assist and advise.
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