Blog

Read More Posts

Somantra - AEO Tool for Brand Experts.

AI Search Ranking Factors for Insurance Brands: The Australian Citation Report (2.4M Citations)
date icon

Tuesday, Jul 28, 2026

AI Search Ranking Factors for Insurance Brands: The Australian Citation Report (2.4M Citations)

We analysed 2.4M AI search citations across ChatGPT and Google in Australian insurance. See what content format wins and what's dying.

Read More
The AI Search Anomaly: How 38 Domains Contaminated Insurance Advice Across AI Search Engines
date icon

Friday, Jul 17, 2026

The AI Search Anomaly: How 38 Domains Contaminated Insurance Advice Across AI Search Engines

A report on how 38 spam domains contaminated insurance advice across AI search engines like ChatGPT and Google.

Read More
AI Search Doesn't Have a Rank. It Has Five Axes.
date icon

Monday, Jul 13, 2026

AI Search Doesn't Have a Rank. It Has Five Axes.

For many queries, ChatGPT now responds with a sorted comparison grid, a superlative for each brand, a shortlist, an offer to personalise and, increasingly an ad in the free tier account.

Read More
AI Search Visibility: Australian General Insurance Brands - May 2026 Report
date icon

Wednesday, Jun 17, 2026

AI Search Visibility: Australian General Insurance Brands - May 2026 Report

For our AEO Research,we tracked 20 Insurance Brands Across 34,278 Conversations. Here's Who AI Search Actually Recommends.

Read More
SEO Agencies: Stop Selling Rankings. Start Owning Minds
date icon

Wednesday, Jun 17, 2026

SEO Agencies: Stop Selling Rankings. Start Owning Minds

How SEO agencies can move from rankings to AEO and GEO, and build a plan that gets their clients' brands chosen in AI search, not just mentioned.

Read More
cta-image

Ready To amplify Your Brand?

Discover how enterprise brands trust Somantra to track, boost, and amplify their AI search presence.

Free Brand Audit