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Somantra - AEO Tool for Brand Experts.
Wednesday, Jun 03, 2026
How AI Search Engines Guide You to a Decision
A step-by-step breakdown of the Advisory Narrative, the hidden structure AI search uses to turn a query into a trusted buying journey, and what it means for AEO and GEO.
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Monday, Jun 01, 2026
AEO Isn't Just SEO, It's SEO Raised to Its Highest Standard
The critics say Answer Engine Optimisation is just a rebrand of SEO. Here's why they have it backwards and why AEO is actually the forcing function that makes SEO better.
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Saturday, May 30, 2026
Fighting Back Against Google Zero: What Publishers Who Survived the Zero Click Era Actually Did
A Somantra Research Report — May 2026. In May 2024, Nilay Patel of The Verge coined the term "Google Zero" and asked if the web should plan for a future with zero Google search traffic.
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Saturday, Apr 25, 2026
Leveraging Intent Clusters to Build Brand Mindshare in AI Search
In the old world of SEO, we optimised for the loudest voice. In 2026, the winner is the most interconnected voice. Learn how intent clusters drive AEO and GEO.
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