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Somantra - AEO Tool for Brand Experts.
Tuesday, Jan 20, 2026
Fixing Websites for AI Search Visibility
Many websites that perform well for users are effectively opaque to AI Search engines. Not because they are poorly built, but because they are built for interaction rather than interpretation.
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Tuesday, Jan 20, 2026
Outdated product content costs AEO GEO optimisation
For a growing number of customers, the first exposure to a product is not a website. It is an AI-generated answer that summarises what the product is, how it works, and whether it is worth considering.
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Monday, Jan 19, 2026
Increasing Brand Mentions on AI Search reduces Customer Acquisition Cost for brands
AI search engines have changed how brand trust is formed. They no longer present choices; they advise customers and deliver conclusions. When an AI search engine selects which brands to mention and cite as credible in a search query, it is actively shaping brand perception in the user’s mind which ultimately drives their purchasing intent.
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Monday, Jan 19, 2026
From SEO to AEO / GEO: Why Website Rankings No Longer Define Brand Visibility
Organic search traffic is declining, even as brand-related product discovery remains steady. This is not a sudden loss of relevance. It is a redistribution of discovery. Customers are still searching, but discovery is increasingly happening inside AI-generated answers rather than on websites.
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Tuesday, Jan 13, 2026
Growing Brand Mindshare in the Age of AI Search Engines with AEO / GEO
The brand discovery journey for your target audience is rapidly changing. Most buying decisions are made long before a customer actively searches for a product.
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